JUICE ISLAND

The brief summary: Goose Island needed eye catching and break through digital content to excite their core audience and attract new customers for the launch of their new beer, Juice Island Hazy IPA. The completed task: Illustrated the storyboard and art directed the launch video that was a a visual representation of the intense sensorial experience found in every sip. Designed and animated all supplementary social media content for launch. Animation Studio: By The Booth