HIPPOOH

The brief summary: Hippooh was a new baby product brand (part of the DECIEM family) that needed a brand identity that embodies the essence of being a kid and having fun. The completed task: Created illustrations of characters in different “kids being kids” situations used to connect parents to the brand. Although the parents were not the main users of the product, they were the intended target audience and our goal was to create a relatable and playful brand that parents can trust.